Cupcake USP

I'm trying to work out what my USP (unique selling point, mum) for cupcakes will be and have been scouring the net to see what people do out there other than the big swirls and roses. I've come across a number of people that I really admire that do different things and this weekend I had a go at painting on fondant. Here are the results....





More research to do, I'm thinking of looking at 1950s patterns next...